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The Catcher Building: An interview with...

Julian Baker, Sales Director, BMOR

We recently spoke with Julian Baker from BMOR to find out more about the Catcher Building, what his vision for the interiors of the showhome was, and how the interiors benefitted the success of the development.

So, tell us a little more about the development?

"The Catcher Building is located in the busy heart of metropolitan Peckham. The first phase of the project included the strip-out of an existing office building, formerly an old cinema, to create 23 new luxury apartments. Work on phase two of the Catcher Building ran con-currently to create an extra eight luxury units."

Being named as one of the best places to live in London by The Sunday Times and the 11th Coolest Neighbourhood in the World by Time Out Worldwide, Peckham is one of the most sought after locations for London living.

"Phase Two of the Catcher Building offered a collection of two and three bedroom apartments that more than live up to SE15’s illustrious reputation."

“Peckham is one of the most sought after locations for London living."

What was your vision for the showhome?

"The Catcher Building stands proudly at the heart of major regeneration and investment in the area and appeals to a wide audience from the first-time buyers to investors and people simply attracted to the individuality and culture the area brings."

“We wanted the showhome to be memorable, edgy, bright and creative and to appeal to the younger demographic.”

How did the interior design of the showhome benefit the success of the development, and what was your favourite thing about it?

"The showhome gave the development the identity it needed to attract the right buyers. We particularly loved the colours and accented walls behind and above the bed – they really stood out and captured the imaginations of our target buyers perfectly. We had great feedback from people viewing the showhome who picked up on the unique styling elements and within days of the install we sold our show unit!"

"We sold the penthouse unit in three days and then sold the adjacent unit two weeks later based on the fitted out unit as well. Well done INVESTA, great results and brilliant service!”

To see the full portfolio of the Catcher Building head here. And get in touch today to see a copy of our latest Showhomes by INVESTA brochure.

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