Creating a Lifestyle at Home X

Aug 3
4 min read

When a project takes us to Brighton, we know it's going to be something special. It's a city bursting with creativity, colour and character, so from the very beginning we were excited to create interiors that felt completely at home there.

Every successful show home starts long before the furniture arrives.

It starts with understanding who will walk through the door, what they're looking for, and how thoughtful interior design can help them picture a future there.

For Southern Housing New Homes' latest development, we were appointed to design both the marketing suite and the show home, creating two spaces that tell the story of Horizon at Home X from the moment visitors arrive.

The development is set in a unique location between the South Downs and Brighton's vibrant city centre, with excellent transport links, green spaces and the city's independent culture on its doorstep, offering the perfect balance of connectivity and lifestyle.

The apartments gave us a fantastic foundation to build on, with bright open-plan layouts, contemporary kitchens and high-quality specifications. From there, it was all about understanding who these homes were designed for, because that shaped every design decision we made.

Designed for first-time buyers, young professionals, couples and local renters, we wanted the interiors to feel aspirational, authentic and unmistakably Brighton, creating spaces buyers could instantly connect with.

The Marketing Suite

For us, the marketing suite was about much more than showcasing floorplans. It was the first opportunity to welcome buyers into the development and guide them through a seamless customer journey.

Inspired by Brighton's architecture, surrounding landscape and the Horizon brand identity, we layered natural textures, contemporary furniture and a refined palette to create a welcoming, design-led environment.

Dedicated meeting spaces, workstations and styled living areas demonstrate the flexibility of the apartments while helping visitors picture how they could live, work and relax in the space.

We wanted visitors to feel comfortable from the moment they arrived, creating a space where conversations could happen naturally and the buying journey could begin with confidence.

The Show Home

Once visitors had discovered the development, the show home became our opportunity to create an emotional connection.

Drawing inspiration from Brighton's creative spirit, we created an apartment that feels vibrant, stylish and effortlessly liveable, with plenty of personality woven throughout.

Statement artwork, layered textures and carefully selected furnishings bring character to every room, while demonstrating how the apartment can support modern lifestyles, from entertaining friends to working from home.

The result is a home that feels aspirational yet achievable, making it easy for buyers to imagine themselves living there from the moment they step inside.

Supporting Local, Styling with Purpose

One of our favourite parts of the project was getting out into Brighton and exploring the independent businesses that give the city so much of its character.

We spent time sourcing locally made home fragrances, artwork and handcrafted pieces that reflected the city's creative community. These carefully chosen details added authenticity to both interiors while supporting the businesses that make Brighton so distinctive.

Wherever we can, we love bringing local touches into our projects because they're often the details that make a space feel authentic and genuinely connected to its surroundings.

More Than Beautiful Interiors

In a competitive new homes market, a thoughtfully designed show home can make all the difference.

It helps buyers build an emotional connection with a property, while a well-designed marketing suite creates confidence from the very first interaction. Together, they tell the story of a development in a way that plans and specifications simply can't.

For Horizon at Home X, we created two spaces that capture Brighton's unique character, resonate with the target audience, and bring the development's vision to life.

"Home X was such an enjoyable project to work on. Brighton has so much character, and I loved drawing inspiration from the city and weaving those influences into the design. It was also refreshing to work on a development in such a quirky location, where I could experiment with colours, textures and accessories that felt quite different to many of my London projects. Having the creative freedom to really embrace that made the whole process so much fun."

ERIN MOORE

Interior Designer

What Our Client Had to Say

"I had a wonderful experience working with the INVESTA team from the brief all the way through to dressing the Horizon at Home X Marketing Suite and Show Home. I was particularly impressed with the exceptional customer journey, attention to detail and creative design that tells an authentic story. Overall, it was a fun and unique project to collaborate with the INVESTA team who went above and beyond to exceed expectations!"

UMAYR ISMAIL

Marketing Executive, Southern Housing New Homes

Ready to Tell Your Development's Story?

For us, every project starts with the same question: who are we designing for? By understanding the people, the place and the story behind every development, we create interiors that connect with buyers, support the sales journey and help our clients stand out in a competitive market.

If you're planning a new show home or marketing suite, we'd love to hear about your project.

Get in touch with our team to start the conversation.